Wednesday, April 27, 2011

Pepsi Films TribeCa Overall winner is....

EZ 2 C by Jude Chun & Seung Hwan Shin,

This beautiful, endearing narrative really hit the mark of the brief and charmed the audience at the Pepsi Films TriBeCa Awards. Our winners from Korea will go on to work with Pepsi North America and its advertising agency on a commissioned piece, we can't wait to see what they do!

What do you think? A worthy winner or could you do better? If so you have until the 23rd May to get your entries in for Pepsi Films Shanghai.

Thursday, April 21, 2011

Pepsi Films New York Winners

The second Pepsi Films Contest is drawing to its conclusion, the three winners for each of the themes have been picked. The first place winners are busy packing ahead of their trip to New York next week, where the overall winner will be picked at a glitzy awards dinner hosted by Jon Landua, oscar winning producer of Titanic and Avatar.

We'll announce the overall winner on the Pepsi Films Facebook page the very second it's announced. Until then we'd love to know which of the films you like the best and think should take that over all prize, which carries with it a $20,000 production budget to work with Pepsi North America and it's advertising agency, BBDO.

Connected is by Joon Goh of the UK and took first place in the One World theme. It's a smart tale of how the way we communicate is changing thanks to the computer age.

EZ 2 C is by Jude Chun from Korea, the winner of the Refresh your World theme it shows how a little imagination changes the everyday.

Jody Lauren Miller, USA, took first place for Forever Young, with Old on Purpose, which reveals that some of the behaviour of the older generation might not be as innocent as it seems!

The overall winner will be revealed at around 7pm EST on Tuesday 26h April.

Don't be shy - let us know what you think of our winners and who deserves the top honours!

And if you think you can do better, then check out the Pepsi Films Shanghai and Pepsi Films Poland

Tuesday, April 12, 2011

Pepsi Films TriBeCa Shortlist

The shortlist for Pepsi Films TriBeCa is finally out for everyone to review. Winners will be revealed next week but for now these are the top ten films for each theme that are in the running!

Forever Young

Forever Young Argentina
Ballerina Czech Republic
One World

D-Day New Zealand
Connected Indonesia
One World Australia
One Recipe Spain
Refresh The World

Cool Space Mexico
EZ 2C Rep. of Korea
Reach Argentina
Change Agent Greece
A New Beat Australia

Friday, April 8, 2011

GoaFest Pepsi Winner!

Pepsi Films Goa doesn't open for another two months but Pepsi India couldn't wait that long before they held another video contest. With the simple brief of "Change the Game' and coming off the back of India winning the Cricket World Cup, we love this short of cricket being in the heart of the city and the community

MOFILM Video : Gali Cricket; change the game

What do you all think?

Wednesday, April 6, 2011

Pepsi Films TriBeCa Contest - What happens now?

The second Pepsi Film contest of 2011 is now closed, and a huge thank you to everyone who entered. We had more submissions than for Barcelona and the quality remains superb, we've got a lot of videos to watch this week and we can't wait! We know you're all keen to know what happens next so we thought we'd shed a little bit more light on the process so you know what to expect.

Once the deadline has passed, our platform partner, MOFILM, reviews all the films to make sure that the music used is rights-free and that the entries have abided by the terms and conditions set by the contest - so family friendly content that doesn't show any other brands. The team there also gives each entry a mark out of ten, this is based on the quality of the content and how well it is produced, the top ranking films, usually those marked 8 and above are then placed on the longlist and the MOFILM team sends those entries a CCA form which needs to be filled in and sent back.

While all that is going on, the Pepsi Film team and the Pepsi team in the host country, so in this case North America, are reviewing films as well. For the first cut they are looking for the top ten films in each of the categories which will form the shortlist. This short list should be published next week and will appear on a dedicated facebook tab on the Pepsi Films facebook page and here on the Pepsi Films blog.

A week later we'll announce the top three films in each category - again on the blog and facebook. The three first place winners will also fly to TriBeCa to take part in the Pepsi Films award ceremony which is taking place at Scandinavia House on Tuesday 26th April. There they will meet other filmmakers, including the amazing  LawHag, the Pepsi team and Jon Landau, the oscar winning producer of Titanic and Avatar.  On the Wednesday night the winners will attend the premier of Will Ferrell's latest movie, 'everything must go'

Everything Must Go by ThePlaylist

As if that wasn't enough, during the Tuesday night award ceremony, one of the three films will be picked as the overall winner and will take the coveted Pepsi Films trophy. They then get to work with Pepsi North America on a specially commission project.

If you're now kicking yourself because you didn't enter for Pepsi Films TriBeCa, don't worry - Pepsi Films Shanghai is open and you have until the 23rd May to get your films in. Pepsi Films Poland is also due to open shortly too!

There's a lot going! Keep following for updates and the latest news on contest & winners.