Wednesday, May 18, 2011

Winner Wednesdays: Lloyd Choi & Simon Yang

The first ever filmmakers to take home the coveted Pepsi Films trophy were Canadian's Lloyd Chang and Simon Yang, with Creative Control for the Hit Delete theme.  Lloyd and Simon will be working with Pepsi Spain on a special commission in 2011 and we'll let you know what they get up to. In the meantime have a read about what they do, how they do it and why they love Pepsi Films

Lloyd Choi & Simon Yang

Vancouver Canada

What experience do you have in films and filmmaking and how long have you been making films for:
Simon and I are self taught filmmakers, never having done school for film. We learned from the streets, from the hard knocks. We've been doing this seriously for the last 3 years. 

What are your hopes for your future in film and are you working on any other projects at the moment:
Like most filmmakers, to be a feature film director making the films we want to make. We are currently doing a couple MOFILM Pro projects, as well as a music video and short film (action film!) to be shot in the summer. Long term would be to do a feature in the next couple years. 

Why did you choose to enter for Pepsi in particular:
Making a film that tells a story in a minute is a fun challenge. You see a lot of films that are too long for their own good, so this was a great lesson on how to keep the story and editing tight, keeping the audience engaged. Also, the cash prize and a trip to Barcelona doesn't hurt much either! 

What do you think of Pepsi Films:
It's a great way for filmmakers to exercise their storytelling chops, getting their film exposed, and being rewarded for their hard work and talent. 

Are you going to enter any Pepsi Films contests:
Most likely later on, but for now we are concentrating on MOFILM Pro projects.

How did you come up with the idea for this particular spot:
Like most ideas, it came at the 11th hour, a few days before the deadline. It was all very spontaneous, written in a night, shot a couple days later and edited that same night, submitted a few minutes before the deadline! Creativity springs from desperation sometimes.

What do you think about Pepsi as a brand and how did you try to get this across in your film:
Pepsi is such an iconic brand in the marketing and commercial world. But what excited me most was doing something that wasn't branded, with free reign on the concept, story, and final cut. That's when filmmakers really shine... when we're limitless.

What kind of person were you targeting with your spot, what particular reaction were you aiming for and how did you go about getting it:
Definitely targeting a wide audience. Just wanted to do something fun and cheeky.

What equipment did you use:
Canon 5D Mark 2 and tripod. And a bounce board!

Did you face any challenges in the process of making the film:
We were supposed to shoot it the day before, but it ended up snowing that day. And it rarely snows in Vancouver. Luckily, it all cleared up the next day... then a couple weeks later we were in Barcelona with some cool peeps! 

What advice would you give a filmmaker thinking about entering a Pepsi Films competition:
Keep the story simple. Base it around a core idea, then surprise the audience. 

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