The first Pepsi Films contest is now all over and the first overall winner has been selected. In fact it's two winners, Lloyd Choi and Simon Yang who are the creative geniuses behind Creative Control.
The jury had a hard time choosing - each of the three films had something different to offer, but they felt that Lloyd and Simon's piece was an excellent short that really answered the brief of Hit Delete.
Do you agree with our jury?
Lloyd and Simon will now work with Pepsi Spain on a special commission, we'll keep you updated on how it's going.
In the meantime don't forget that TriBeCa Pepsi Films is open!