Pepsi ran a make an ad contest at the recent International Rome Film Festival, we wanted a 30 second ad that we could show on Italian television that will launch Pepsi's Refresh your World campaign to that country.
Three fantastic entries were shortlisted, Mist by Lawrence Chen, Hagan Wong and Brett Aresco, Nice Bubbles by Brit's Matt Wade and Martin Drake and Cantastic by David Brashear, Nate Milton and Ryan Pamplin. Each ad was played before the Italian Pepsi team revealed that the winner was....
The Pepsi team explained that they loved all entries and that it had been hard to make a final decision but Matt and Martin's piece really hit the brief on showing how the world can be refreshed in a very dynamic and colourful way.
What do you think? Which is your favourite and how would you refresh the world?